niche. x White Boy Kev

This drop is bigger than just flower. It’s about legacy, culture, and respect.

White Boy Kev is a Washington Heights legend. Back in the early 90’s, when the city was in the grip of the crack epidemic, Kev chose a different lane. He carved out his own path with weed because he never saw it as a drug – to him it was medicine, community, and love for the block. It was a way to uplift, not harm. Running three spots in the Heights, Kev built his name the real way: he gave the community something authentic, something that healed.

Fast-forward 35 years, and Kev's still in it for the plant – not just as a hustler, but as a grower. His pursuit now is mastery: learning, evolving, and working with cultivators who share his dedication to quality. That's why teaming up with niche. made sense – Jersey and Washington Heights are just a river apart, and this collaboration bridges that gap.

Irish Springz celebrates a genuine legend in the game. This is legacy work – paying homage to the ones who paved the way while pushing the culture forward